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What is Optimel Salad spread?

Optimel Salad spread is the first product of Optimel outside the dairy category. Typically, the Optimel range consists of dairy drinks and yogurts with 0% fat and lower calories, however now the brand has done a cross-over to a new category, which is rather spectacular. As far as we know, the product is very well received, even leading to out of stocks at the second largest retailer of the Netherlands: Jumbo. They offer the product in three flavors, soon to be expanded when succesful. 

(Click on the large picture in the left to start the movie)

More info

Inventor: FrieslandCampina
Website: Optimel Salad Spread
History: First launch in April 2019, in the Netherlands

Price (EUR): €1,79 for 175grams at Jumbo


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