The Cyclic Innovation Model

Speed it up

Five star innovations

For decades, innovation funnels have been projected as linear. From idea, to prototype, to product, to commercialization. More recently, innovation models are cyclic and with many loops. Find the Cyclic Innovation Model of Professor Berkhout above. This model is based on the reality that innovation can start anywhere. There are trade innovation, service innovation, but there is still also the scientific innovation. Disciplines have to work together to make it truly five star innovations, with high barriers for new entrants.

Cyclic Innovation Model

Newcalf default model is the Cyclic Innovation Model (CIM). We were always able to translate this model in our projects to increase the understanding of organization about their operation. Lately, Newcalf focusses on methods to increase the speeds between the nodes in the model. Because ultimately a model is great, but it’s all about executing the innovation!


Newcalf supports companies to innovate. We believe that innovation is not just about creating a new idea, but to make this idea a reality. We do whatever it takes to make this happen, including e.g. branding, launching and co-investing.


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